“Transparency” is no longer a marketing trend — it’s the foundation of credibility. At Napblog, we have always believed that marketing must be open source — not hidden behind vanity metrics, not packaged as secret growth hacks, but shared in full daylight where anyone can learn, build, and grow.
That belief is now live.
Our internal datasets — every visitor, follower, impression, and engagement metric from our LinkedIn ecosystem — are now publicly available on Napblog.com/open-source.
This marks a defining moment: we’ve turned our entire marketing analytics into an open-source learning ecosystem. You can view, filter, sort, and interact with every table — hosted live on Airtable — to explore what drives Napblog’s growth, what we test, what we fail at, and how we learn.
We’ve said that Napblog is “The Only Co-Working Mentorship Digital Marketing Agency.” Now we’re showing what that really means — radical accountability.
1. Why We Went Open Source
For years, marketing has been presented as a mysterious art form — full of “insider tactics” and gated reports. But with AI democratizing access to every possible strategy, secrecy has lost its value. What matters now is authentic execution — and human collaboration.
When Napblog launched its co-working marketing model, our mission was clear:
“To build marketing that belongs to everyone, not just the agencies.”
By opening our internal datasets, we’ve taken that mission to its logical extreme. Our LinkedIn dashboards are no longer hidden in private workspaces. They’re live, interactive, and freely accessible — just as open-source software reshaped the technology world, open-source marketing will reshape creative industries.
Our datasets represent more than analytics. They’re a mirror of human creativity in numbers — how people react, how communities grow, and how genuine content outperforms algorithmic noise.
2. The Datasets Inside Napblog Open Source
Napblog’s open data includes eight live datasets, each hosted and visualized through Airtable for public access. Each dataset reflects one dimension of our brand journey — together forming a transparent picture of how Napblog’s marketing engine performs and evolves.
Let’s break them down.
a. Napblog LinkedIn Visitors Dataset (365 Days)
Every visit to Napblog’s LinkedIn page over the past year — by date, page section, and visitor type — is tracked here.
You’ll see:
- Total visitor counts per day
- Job page and company page views
- Cumulative visitor metrics
What’s special? This dataset visualizes marketing curiosity in motion — how people discover Napblog, what draws their attention, and when interest spikes.
🔍 Key Insight: Over 1,600 total job page views show that the Napblog Co-Working model is attracting global professionals eager to learn through doing, not just reading.
b. Founder’s LinkedIn Audience Dataset (Cumulative)
This dataset captures the personal brand growth of our founder across time — connecting personal authenticity to company credibility.
Why this matters:
Napblog was never meant to hide behind logos. Our audience grows because our founder’s voice is human, transparent, and consistent. By publishing this cumulative dataset, we’re showing how thought leadership and brand storytelling align to build community trust.
c. Founder’s LinkedIn Audience Dataset (Daily)
The daily version of the audience dataset brings granular storytelling — showing how audience engagement moves day by day, reflecting both the consistency and volatility of digital communication.
💡 Lesson: One post can spark growth, but sustained connection builds momentum.
This live dataset allows marketers and students to study how frequency, authenticity, and topic relevance drive human connection on LinkedIn.
d. Founder’s LinkedIn Content Impressions Dataset (365 Days)
Every impression generated by Napblog’s founder’s content — daily for an entire year — is available to explore.
We believe impressions are not just numbers. They’re footsteps of attention.
By opening this dataset, we’re demystifying what truly works in organic content growth. You can see how storytelling, timing, and emotion interact to build visibility.
📊 Transparency in Practice: We don’t hide low days. You’ll see dips, flatlines, and spikes — because that’s the truth of real marketing.
e. Founder’s LinkedIn Content Engagements Dataset (365 Days)
Engagements — likes, comments, shares, reactions — are where attention turns into community.
Here, you can explore:
- Which posts triggered the most interaction
- How engagement trends evolved
- The correlation between content themes and reactions
❤️ Open Engagement Means Open Learning: When you can see which content moved people, you can understand why — and learn how to communicate with purpose.
f. Napblog LinkedIn Followers Dataset (365 Days)
This dataset showcases the heartbeat of our community growth.
Every follower count, increase, and engagement pattern over a full year is visualized.
This is where open-source marketing becomes measurable. You can explore how follower growth correlates with specific campaigns, events, or announcements.
🌍 Global Lesson: Growth is never linear — and Napblog proves that steady authenticity beats viral peaks.
g. Napblog LinkedIn Content Dataset (365 Days)
Here lies the core of our storytelling: the content we published, how it performed, and what it taught us.
Visitors can explore:
- Post frequency
- Engagement-to-impression ratios
- Content categories and formats
We’re not just publishing “best-performing posts.” We’re publishing everything — the great, the average, and the unnoticed — because each post has something to teach.
h. Napblog LinkedIn Competitors Dataset (365 Days)
Finally, the dataset that ties it all together — our competitor benchmarking.
We’ve compared Napblog against leading digital marketing agencies like WebFX, Making Science, Brafton, and The SEO Works — across metrics like engagement rate, post frequency, and follower growth.
🏁 Reality Check: Napblog’s engagement rate outperformed the industry average by over 160%, despite a smaller follower base.
That’s the power of community-driven marketing over corporate broadcasting.
3. Why Airtable?
We chose Airtable because it’s interactive, educational, and transparent. Unlike static reports or PDFs, Airtable allows visitors to:
- Sort, filter, and group data in real time
- Explore relationships between datasets
- Build their own insights
- Export subsets for research or case studies
This is not a PR stunt — it’s a learning lab for anyone in marketing, data science, or communications to explore how real content ecosystems behave.
“Hosted in Airtable fully interactive way so that anyone can play with data to learn from what’s inside Napblog. This is just the beginning — we will update every move about Napblog.”
4. The Philosophy Behind Open-Source Marketing
When we say “open source,” we’re not borrowing tech jargon. We’re reimagining what marketing should stand for in the AI era.
Here’s our philosophy:
- Marketing = Values, Not Tricks
Marketing must represent truth, empathy, and creativity — not manipulation or vanity. - AI Has Equalized the Field
Today, even a teenager with the right prompt can build a brand overnight. What differentiates people is not access to AI — but the human intuition to use it responsibly. - Human Creativity Is the New Currency
Algorithms don’t connect people — stories do. In an AI-saturated world, being human is the ultimate advantage. - Open Source = Open Humanity
By opening our data, we open our process, our mistakes, and our progress. That’s how real trust is built.
5. From Transparency to Teaching: Napblog University
Open data is the foundation for what comes next — Napblog University.
We envision a space where people can:
- Learn directly from live marketing data
- Participate in co-working programs
- Gain real-world experience in building content ecosystems
Every dataset published today will feed into Napblog University’s AI + Human Marketing Curriculum, designed to teach transparency-driven marketing through actual data, not slides.
🎓 “Learn from real campaigns, not case studies.”
6. Why “We Do What We Say, and We Say What We Do” Matters
It’s more than a tagline — it’s our contract with the world.
In an age when AI can fabricate “authenticity” in seconds, proof matters more than promises.
Napblog’s Open Source initiative is proof that marketing can exist without manipulation.
We say we’re transparent — and we prove it by publishing our dashboards.
We say we’re community-driven — and we prove it by letting anyone study our growth.
We say we’re open source — and we prove it by giving everyone access to our systems.
7. The Road Ahead
This is just the beginning.
Over the coming months, Napblog will expand its Open Source dataset library to include:
- Email marketing performance
- Blog engagement analytics
- Coworking mentorship outcomes
- AI automation workflow results
Each dataset will include metadata, methodology notes, and learnings — transforming Napblog.com into a public marketing laboratory.
We invite marketers, creators, and students worldwide to use this data for research, experiments, or creative collaboration.
If you learn from our numbers, share your findings — because that’s how open ecosystems grow.
8. A Challenge to the Industry
Imagine if every agency published their internal analytics.
Imagine if every marketing leader shared the raw data behind their claims.
Imagine if learning marketing meant exploring real-time dashboards, not fabricated success stories.
That’s the world we’re building.
We don’t fear exposure — we fear silence.
Because silence breeds misinformation.
Transparency breeds trust.
9. About Napblog
Napblog is the only Co-Working Mentorship Digital Marketing Agency, bringing together ambitious thinkers, creators, and innovators from over 20 countries.
We operate through a global co-working ecosystem that blends:
- Real-time mentorship
- AI-powered marketing systems
- Full-stack automation workflows
- Brand management, SEO, and performance marketing
We’re not a traditional agency.
We’re a community of learners building the future of marketing — together.
10. Final Words
Napblog Open Source isn’t a campaign. It’s a commitment — to honesty, education, and community-driven growth.
We’re redefining how marketing transparency looks, feels, and functions.
Our promise is simple:
We do what we say, and we say what we do.
Every dataset you explore, every graph you analyze, and every number you interpret is a reflection of that promise in action.
Welcome to the future of marketing.
Welcome to Napblog Open Source.