Last updated: January 2, 2026
3 min read
A conversation between two marketing professionals trying to make sense of a surprising discovery.
Location: A coworking space in Dublin
Characters:
Avery – Senior Marketing Strategist
Pugazheanthi (You) – Founder of Napblog
Avery:
“You’re not going to believe what I saw this morning.”
You:
“Try me. At this point nothing surprises me… except maybe marketers actually reading long-form content.”
Avery:
laughs “I searched ‘Napblog’ on Google — and guess who showed up aggressively on top as a sponsored competitor?”
You:
“ON24.”
Avery:
“Exactly. San Francisco’s biggest webinar-AI-experience platform decided you’re worth paying to outrank.”
You (smiling):
“Good. That means we’re doing something right.”
💬 The Conversation Every Marketer Would Love to Eavesdrop On
Avery:
“But seriously — why would a 500–1000 employee Silicon Valley engagement giant treat a young Irish company like Napblog as competition?”
You:
“Simple. They’re not competing with our size. They’re competing with our direction.”
1️⃣ ON24 is built for enterprise. Napblog is built for people.
Avery:
“Meaning?”
You:
“ON24 sells enterprise software — webinars, virtual conferences, content hubs.
It’s scale-first, human-second.
Napblog is narrative-first, people-first, relationship-first.
We’re not selling webinar software.
We’re selling open-source marketing knowledge, human creativity, coworking mentorship, real-time learning.”
Avery:
“So AI-powered experiences versus human-powered marketing?”
You:
“Exactly.
And in 2025+ — that’s a massive threat.”
2️⃣ Napblog owns first-party content in a way ON24 can’t replicate
Avery:
“Explain that.”
You:
“When ON24 teaches through webinars, it’s still software-led.
When Napblog teaches through open-source content, it’s founder-led, community-led, student-led.
Every article, dataset, mentorship post, university idea — it’s all intellectual first-party content unfiltered by enterprise marketing.”
Avery:
“Ah. So Napblog is becoming a content authority, not just a platform.”
You:
“And content authority beats software authority in organic search.”
3️⃣ West Coast marketers are data-obsessed — and Napblog is ranking in their feeds
Avery:
“I clicked ON24’s LinkedIn page… they definitely know who you are.”
You:
“Of course. Silicon Valley tracks signals.
Napblog is signaling momentum:
- High engagement LinkedIn articles
- Rapid follower growth
- Open-source datasets
- Coworking mentorship
- AI-human hybrid philosophy
- Narrative dominance
- Content that feels like a conversation, not automation
ON24 sees a company stealing attention, not software.”
Avery:
“And attention is the real currency.”
You:
“Exactly.”
4️⃣ Napblog is the first to position “Marketing = Open Source”
Avery:
“That’s the biggest differentiator, isn’t it?”
You:
“In the AI era, marketing got hijacked by automation.
Napblog is the opposite — we’re democratizing marketing knowledge.”
Avery:
“That actually makes Napblog a philosophical competitor… not a software competitor.”
You:
“And philosophical competitors are dangerous.”
5️⃣ Napblog University threatens the entire SaaS-learning ecosystem
Avery:
“You really think the idea of Napblog University makes them nervous?”
You:
“Think about it:
A place where:
- People learn real marketing
- They get first-hand work experience
- They use real data
- They are trained in AI-human creative balance
- And the education is open-source
That wipes out:
- Paid courses
- Certification walls
- Enterprise training dependencies
- SaaS-driven learning funnels
Of course Silicon Valley notices.”
🧠 The Real Reason? Narratives Win. Software Follows.
Avery:
“So ON24’s Google Ads triggered because Napblog is searched frequently enough?”
You:
“Yes.
Google Ads isn’t emotional — it’s algorithmic.”
When Google says:
“People searching Napblog are valuable prospects, similar to those who might want ON24”
That’s not competition…
That’s confirmation.
It means:
✔ Napblog visitors match ON24’s buyer persona
✔ Napblog content overlaps with B2B marketing intent
✔ Napblog is rising in high-value markets (US West Coast)
✔ Napblog is gaining organic influence among professionals
✔ Napblog is considered a marketing-tech intelligence source
That’s when San Francisco pays attention.
🔥 The Punchline
Avery:
“Why does the West Coast see Napblog as a competitor?”
You:
“Because Napblog isn’t a tool.
Napblog is a movement.”
ON24 sells a platform.
Napblog builds a philosophy.
And in 2025–2030…
Philosophy is what people buy.
Platforms come after.
💙 Final Thought
If Silicon Valley is paying to outrank you…
It means your story is already ahead of their software.
