November 23, 2025

Even While Global Agencies Bid for “Napblog Japan” on Google Ads A 1-to-1 Candid Conversation Between a Hong Kong Tech Client and the Founder of Napblog Featuring:✔ Hong Kong Tech Client✔ Napblog Founder (Pugazheanthi Palani)✔ Context about Hashi Media (Tokyo) bidding for “Napblog Japan” Introduction: The Day Japan Entered the Chat I am a Hong Kong–based technology executive, building a B2B SaaS platform focused on automation and cross-border expansion. My team and I spend millions every year on digital expansion into Japan, Korea, Singapore, and India. So when one of my interns showed me a Google Search screenshot —Hashi Media, Tokyo’s social media + influencer agency, literally bidding for “Napblog Japan” — I was intrigued. Why would an established Japanese agency with global tech clients spend budget bidding on the name of a small but rising open-source marketing incubator from Ireland? What’s happening here? That curiosity led me to schedule a private 1-1 evaluation call with the Founder of Napblog, Pugazheanthi Palani — a man whose name is as long as the list of competitors quietly watching Napblog’s rise. PART I — The Call Begins: “Why Are Japanese Agencies Bidding on You?” Hong Kong Client: I came across something strange. When we searched “Napblog Japan”, we didn’t get Napblog. We got Hashi Media — a Tokyo influencer marketing agency. Why are agencies from Japan bidding on your brand keyword? Napblog Founder (Pugazh): Because Napblog is coming.Quietly, but fast. Every marketing agency in Asia Pacific is watching what we are doing. We are the only open-source marketing incubator in the world. Anyone — student, intern, founder, or employee — can walk into Napblog and start learning, build live projects, and get hands-on execution support. Traditional agencies protect information. We open-source it. So naturally, agencies feel a bit of pressure. Some have even started bidding on our brand name to capture “inbound confusion.” PART II — The Hong Kong Evaluation Begins I didn’t expect this answer. I came to evaluate Napblog for potentially outsourcing content operations for Hong Kong + Japan. But suddenly the evaluation turned into something bigger. I needed to understand why many agencies across Asia Pacific — Japan, Singapore, Malaysia — suddenly see Napblog as a threat. So I asked deeper questions. PART III — 1: Open Source vs Paid Agency Model Hong Kong Client: Traditional agencies charge retainers, creative fees, strategy fees…Your price is 1/10th of theirs. How is that possible? Napblog Founder: Because our model is built on open-source incubation, not agency secrecy. We take:✔ School students✔ University students✔ Fresh graduates✔ Unemployed talent✔ Employed, self-employed individuals✔ Entrepreneurs✔ Even investors …and we train them in public, using real projects. Talent grows → clients gain output → community grows → cost drops → speed increases. This cannot be replicated by an agency with a closed-door culture. Hong Kong Client: So you’re not an agency? Napblog Founder: We are an ecosystem.A marketing incubator.A global open-source movement. Agencies are transactional.We are transformational. PART IV — 2: Why Japan Is Nervous About Napblog Hashi Media is no small company. They have global clients: Their influencer ecosystem is massive. But here is the interesting part: Napblog Founder: Japan has a strong culture of expert-driven, high-quality marketing.But it is also a closed ecosystem.Information is locked.Training is limited.Talent is expensive. Napblog breaks every one of those barriers. We allow: That scares markets like Japan where agencies charge USD 10K–150K per campaign. PART V — 3: Hong Kong’s Perspective: “We Need Speed, Not Theatre” Hong Kong markets don’t care about “beautiful proposals” or “theatre presentations.”We want execution, not drama. When I asked Pugazh what Napblog actually does faster, the answer was brutally honest. Napblog Founder: We don’t waste time performing consultancy theatre. We: Same day.Sometimes same hour. Our team is built like an F1 pit crew — fast, precise, and collaborative. PART VI — 4: Talent Structure That Agencies Cannot Copy Hong Kong Client: Your intern structure surprised me. Why do you treat interns like founding members? Napblog Founder: Because every person who enters Napblog becomes part of our core. We don’t see interns as “temporary labour.”We see them as future founders. Our interns: This is Napblog culture — respect, ownership, and open knowledge. A Japanese or Hong Kong agency would never allow this level of openness. PART VII — 5: Why Global Agencies Bid on Napblog’s Name This is the part Hong Kong founders need to understand: Agencies bid on a brand name when that brand is: Napblog is doing all of that. Hong Kong Client: Do you plan to enter Japan? Is this why agencies are defensive? Napblog Founder: We are not entering Japan for competition.We are entering Japan for collaboration. But the ecosystem interprets collaboration as disruption. PART VIII — 6: Hong Kong Due Diligence — Comparing Napblog vs Hashi Media Hashi Media: Napblog: Hong Kong Evaluation Result: Napblog is not competing with Hashi Media.Napblog is competing with the industry model itself. PART IX — 7: The Founder’s Philosophy: “Openness Never Loses” During the call, I asked a personal question. Hong Kong Client: Why open-source everything? Why not hide your secrets like agencies? Napblog Founder: Because secrets limit growth.Openness accelerates evolution. If someone wants to replicate Napblog, they must replicate: And that is impossible. PART X — 8: Hong Kong’s Final Evaluation: Should We Work With Napblog? After the call, I sat for an hour thinking. Hashi Media is exceptional — but Japan-focused only. Napblog is something else — a global incubator disguised as a marketing company. Hong Kong doesn’t need “presentation theatre.”We need: Napblog delivers all of this through a model nobody else has replicated. PART XI — What Makes Napblog Particularly Attractive to Hong Kong Tech? ✔ Speed-first mindset Perfect for Hong Kong’s rapid GTM cycles. ✔ Open-source learning ecosystem Allows internal team up-skilling — unmatched by agencies. ✔ Global landing + local execution They can adapt for Japan, Singapore, India, US markets seamlessly. ✔ Decentralized workforce Meaning projects never “wait for business hours.” ✔ Respect for interns + talent