The changes coming in July will make it impossible to edit the expanded text ads you are currently running. Until July 2022, your ads will continue to serve, but you will not be able to change them. While you can still see your ads’ performance data, Google strongly recommends that you transition to responsive search ads. Here are the benefits of running both responsive search ads and expanded text ads.
RSAs allow you to add up to 15 headlines and four descriptions into one asset.
RSAs are a powerful advertising tool. These ads allow you to combine up to 15 headlines and four descriptions into a single asset. Using RSAs will enable you to include a brand name, CTA variations, and keywords from your ad group. Relevance between ad copy and keywords is a significant ranking and performance factor, and the RSA can help you achieve better results by using the keywords in your ad.
RSAs have several features to help you reach your target audience and increase conversion rates. First, you can pin multiple relevant headlines to your content, increasing clickthrough rates. Second, you can add as many as 15 headlines and four descriptions into one asset, allowing you to reach a wider audience with fewer ads. This will help you create more targeted ad copy.
RSAs will allow you to add up to 15 headlines, a vast improvement over the traditional expanded text ad. RSAs are also more flexible than standard text ads, as they adapt to different screen widths. As a result, they will always appear with at least two headlines and descriptions. This makes them a better choice for mobile users.
RSAs are the new standard for paid search advertising and are a dynamic, automated version of expanded text ads. RSAs combine up to 15 headlines and four descriptions into one asset. Google mixes the text copy with constant A/B testing to find the combination that converts best. The end result is a more personalized and relevant ad for the audience.
RSAs achieve up to 10% more clicks and conversions than ETAs.
Although RSAs may achieve up to 10% more clicks and conversions than ETAs, they may not always be the most effective option. This is because conversions are not always the ultimate goal for advertisers. This is where automation comes into play. Automated bidding can help you get more clicks and conversions for your campaign. But this requires a lot of work.
RSAs allow advertisers to test more headlines and descriptions to find the most suitable combination of content for each individual customer. By creating unique headlines and captions, RSAs enable advertisers to compete in more auctions and match more queries. Additionally, RSAs offer extra characters for the headline and description to adapt to different screens and give consumers the complete message. This can significantly increase the performance of a campaign and increase clicks and conversions.
While ETAs were once the most effective option for ad campaigns, they were limited in their ability to meet the changing needs of consumers. Google has since announced that ETAs will be phased out on June 30th. It is doubtful, however, that this will make editing existing ETAs nearly impossible. RSAs provide advertisers with a high level of automation to stay on top of Google’s ever-changing technologies.
Google also allows pinning headlines and descriptions, which minimizes Google’s ability to automate testing. Pinning headlines and descriptions may help achieve a 10% conversion increase, but this option should only be used sparingly as it can interfere with Google’s algorithm. It is imperative to combine both ads to ensure your ad has the best chance of being seen by the most potential customers.
RSAs are more effective than ETAs because Google changes its ad format frequently. For example, an RSA can be shown to a visitor who typed “shortbread crumbs” on Google. This ad enables users to browse different combinations of keywords and phrases. Google will show variations of the same ad to get a better clickthrough rate.
RSAs are more effective than ETAs.
RSAs are more effective than ETAS for Google expanded text ads. RSAs allow advertisers to submit up to 15 unique headlines and four description lines. Google dynamically combines these assets to create tens of thousands of combinations. Pinning headlines and descriptions allows you to keep your call to action in the front while pinning description lines makes controlling the display of your text much more difficult.
RSAs take advantage of real-time keyword matching. You can test more headlines at the same time with RSAs. However, RSAs provide less insight into your ads’ performance than ETAs. Google wants to increase RSA use, so they’ve made the transition. It also streamlines the account management process. As a result, advertisers should switch to RSAs to optimize their ad campaigns.
Another advantage of RSAs over ETAs is controlling what content appears on the user’s screen. By default, Google shows a generic headline and description, but you can pin your desired text. However, pinning your ads limits the number of combinations Google can generate. Therefore, if you are looking to optimize ad performance, make sure to write excellent copy. Highlight benefits, features, and compelling reasons.
When it comes to ad copy, the more ad copy is, the better. This is because long-form text ads receive 15% more clicks than standard ad copy. This is excellent news for those who have not yet adopted this format. However, before you switch, it’s wise to test existing ad copy and see how they perform.
Although ETAs are better for ROAS, RSAs may not be as effective as ETAs. However, it’s a matter of preference. As with any change, Google will replace old ad formats with newer ones. Google wants to optimize the quality of advertising on its platform, so they’ll replace them. Although Google doesn’t prioritize ROAS over ROI, it’s essential to test different formats to ensure they’re optimized for your business.
RSAs perform better than ETAs.
Although RSAs performed slightly better than ETAs overall, the main difference between these two types of ads is the type of keyword they target. ETAs are optimized for the exact keywords of a product, while RSAs focus on a more extensive keyword set. While they are more effective in B2B search, ETAs have higher search volume but lower conversion rates. Ultimately, it’s essential to consider your campaign’s overall cost and ROI when deciding which type of ad to use.
RSAs capture higher CTRs than ETAs because they focus on performance-based metrics. However, ETAs are better for capturing impressions and clicks. You should always test your ad copy variations and ad groups if you’re an advertiser. A few tests are needed to see which type performs better in your campaign. If unsure, supplement your RSAs with Responsive Search Ads and continue testing two or three ETAs per ad group.
You don’t have to worry about writing text ads manually when using RSAs. It takes a few minutes to compose three to fifteen headlines and two to four lines of copy. Google provides a preview of your ad shuffled for better insight into how your ad will look. In addition, avoid keyword stuffing and mismatching the headlines and descriptions. If possible, keep RSAs to three headlines and two reports.
Responsive Search Ads were launched in 2018 by Google. They offer more room for content than ETAs. They can have up to 15 headlines and four description lines – but they aren’t longer than ETAs. This isn’t the case for every campaign. Some ETAs may actually perform better than RSAs, while others may perform mediocrely. It all depends on your specific drive and the nature of your targeted keywords.
When it comes to responsive search ads, their responsiveness significantly influences your ad’s performance and reach. They show up in more searches due to their strength and relevance. They can attract more clicks and lead to more conversions. This means more conversions for your ad campaign. A responsive search ad is much more likely to convert.