The continued rise of mobile search and the increasing use of artificial intelligence are going to change SEO. It is difficult to keep track of all the variables that influence SERP rankings, and AI has the ability to analyze and predict which factors will impact a site’s ranking. As a result, it will greatly impact SEO strategies. In the near future, it could become as important as human SEO experts.
The Washington Post has used AI to streamline its creation of short news during the Rio Olympics. The algorithmic system churned out news stories without human intervention, allowing editors to focus on more complex stories. The next generation of content creators will have to become more creative, less robotic, and change their mindset. The robots won’t replace creative humans, but they will augment them.
A good analogy of AI’s potential impact is the Telephone Game. The artificial intelligence may not create the content that is intended to be viewed by humans, but it can create content that is false. As it evolves, it may grow in online publications, which could result in more fake news. This will be a good thing for SEO, but AI has a high risk of getting things wrong.
Why AI is the Future For SEO
The Inimitable Content Creator Who Never Sleeped
Chatbots: Chatbots are a great way to engage customers and make sales. AI-powered chatbots will allow customers to ask questions and get answers. Getting the answer quickly can help a potential customer make a purchase. Furthermore, chatbots can store and analyze information and personalize their interactions with your website. This will improve conversion rates and decrease customer churn.