If you’re looking for a free program that helps you manage your Google Ads campaign offline, you’ve come to the right place. Google’s Ads Editor is a downloadable application that allows you to make changes to your campaigns offline and then upload them to Google Ads. The most recent version of the program is 1.9, and Google skipped it altogether. Version 1.9 is no longer listed among the most recent updates, so it’s possible that Google skipped it altogether.

Custom affinity campaigns

If you’re a long-time Google Ads Editor user, you’ve probably been waiting for this feature to hit the platform. Many users have much anticipated this feature, and it’s a big step forward for the ad format. This new feature lets you create custom affinity campaigns using the audience’s recent search behaviours and behaviour patterns. While Google does not yet have data on each individual, it can suggest how many people are similar to the target audience.

The new Ads Editor also supports full label support, and you can now create labels for your audiences in the Shared Library. Custom affinity campaigns allow you to create audiences based on parental status, age, and gender. You can also sort your audience by their gender and parental status. In addition to these features, AdWords Editor also has improved UI and added a ‘Custom audiences’ tool.

The new Google Ads Editor also supports upgraded URLs. Now, you can manage final URLs and tracking templates from the editor. You can also create call-only ads. You can even target your ads for mobile apps with this feature. To learn more about the updates, visit Google’s blog. And don’t forget to check back in soon for the rollout of the “buy” button.

Shared audiences

You can share audiences with different clients if you’re managing several accounts. To do this, navigate to the “Configure” tab and click the audience/segment builder. There you’ll see options for renaming the audiences, adding/editing their description, and setting up a trigger for them. You can also copy and duplicate your audience. If you’re planning to delete a shared audience, you can archive it before it is published.

You can also use the Audience Manager feature in the Shared Library to create new audiences. To create a new audience, click ‘+ Add’ next to an existing one and select the dates you’d like it to be published. You’ll be presented with a list of audience members interested in the topics you’re advertising. You’ll then be able to select any of them as the audience of focus for your ad campaign.

Similar audiences are created by merging data from various sources, such as customer match lists and remarketing lists. Then, Google identifies any users who share similar characteristics. These users are then placed into a corresponding audience in Google’s system. If a user from one of these audiences clicks on an ad, they’ll be shown the ad. And if the ad reaches a specific audience, it will be displayed to other similar audiences.

Custom actions

If you’re using Google Ads Editor, you can make changes offline and upload them to Google Ads for quick and easy updates. The editor isn’t a mobile application, so you need a Windows or Mac OS computer. For iPad Pro users, you’ll need to use a laptop. In this guide, we’ll cover the basics of custom actions. And once you’re familiar with Google Ads Editor, you can edit your ads offline and upload them later.

Custom actions in Google Ads Editor let you perform repetitive operations, such as changing bids based on specific metrics. You can also use bulk editing to make changes quickly. You can export and import files to discuss changes and proposals across multiple accounts. You can also copy and replace text across many ad groups, undo changes, and more! For more advanced users, the Google Ads Editor lets you perform custom actions on multiple ad groups at once.

When creating custom actions, you’ll find different elements to work with. These elements are commonly used in Google Ads. For example, you can create custom actions using variables. These can be used to access any data in Google Ads. The key is to make sure these actions correspond to specific Google Objects. The Google Objects in Google Ads are:

Action triggers

New features in Google Ads Editor include action triggers. These new features allow you to automatically trigger an ad to take action when certain conditions are met, such as a conversion. Also, you can edit conversion goals and save them for future use. Action triggers allow you to track the results of specific ad elements without ad copy editing. They can also be used to create a combined segment and follow it for future reference.

Another new feature is the ability to create custom action triggers. These custom triggers allow you to perform repetitive actions, such as adjusting bids when a particular metric is reached. You can also use bulk editing and export/import files to change many accounts simultaneously. 

Simple triggers can only modify the files that are bound to them. They also cannot access other files and can’t be run for more than 30 seconds. On the other hand, editor add-ons can run on open (e) triggers in no-authorization mode. However, this mode has additional complications. It is also subject to Apps Script trigger quota limits. However, the same restriction doesn’t apply to doGet(e) triggers.

Support for YouTube

The latest version of Google Ads Editor now includes support for YouTube video ads. If running a TrueView campaign, you can now create ads with video IDs and call-to-action overlays. TrueView video ads are a great way to capture new leads on the Google network and YouTube. The Google Ads Editor also provides various options for building and editing your video ad campaigns. You can exclude IP addresses from your campaigns and edit banned IP addresses.

Using YouTube audio ads can be an effective way to increase brand awareness. TrueView for video ads is a great way to engage potential customers through interactive ads. You can create a campaign to build brand awareness or use it to drive traffic to your website. You can also select the type of campaign you want to run: shopping or action. With TrueView, you can target customers based on demographics.

If you are running a YouTube campaign, you can select YouTube Search network targeting and include video partners. These new campaigns must target all three video networks and use the “Responsive video” ad type. Similarly, you can alphabetically sort types in the “Manage” section or by entity count. To view and edit ad groups, click on the three-dot menu at the top of the Type navigation section.

Support for Google Maps

The Google Ads Editor will now support performance max campaigns. This new feature will also help Google Maps. Google has been making changes to their Ads platform, including a new policy for destinations that are not accessible. This change will also help advertisers with the tracking history, which has previously been lost when changing tracking parameters. AMP landing pages will also be much faster, a plus for the local maps pack.