What is a Meta Description?
Meta descriptions are a snippet of text that appears in the SERPs for a given page and is shown in a search engine’s results window.
Meta descriptions are a snippet of text that appears in the SERPs for a given page and is shown in a search engine’s results window. They are essential because they help provide context to the searcher, so they know what they will find on your site when they click on it.
Meta descriptions should be about 150 characters long and should include relevant keywords to improve your site’s ranking on google.
How to Write the Best Meta Description that Supports Your SEO Efforts
The meta description is the snippet of text that appears under the title of your page on search engine results pages. It’s become a very important part of SEO because it can help you rank higher in search engine results pages.
While including keywords is not always necessary, they are still handy for increasing your ranking in search engine results pages. You want to include keywords that are most relevant to your page, but not ones that are too competitive or too long.
This is because Google does not include index descriptions longer than 160 characters and will truncate them if they exceed this number.
You want to use the meta description field by using it as a call-to-action with a link back to their site.
8 Effective Ways to Use Meta Descriptions in SEO
Meta descriptions are an essential part of SEO. They are one of the most visible elements of a web page to humans, and they are also the text that Google uses to summarize your page.
Below are ten effective ways to use meta descriptions in SEO:
1. Use keyword-rich descriptions
2. Use compelling headings
3. Include your brand name
4. Give real benefits
5. Be specific about products and services provided
6. Create unique meta descriptions for each page on your site
7. Keep your meta description short enough to be seen on Apple devices without scrolling down
8. Include geographical location when applicable
This article is a comprehensive guide on how to write a meta description that will rank better in search engines.
The meta description is the summary that appears in search results, next to the page’s title. It isn’t a new concept – it’s been around since HTML days and has been refined continuously over time.
Note: There are no rules on how long a meta description should be or what words you should use, but some guidelines on what factors will help improve your ranking.
How to Write a Compelling and Unique Focused META Description for Your Blog Post
A meta description summarises any given page, blog post, or article. It should be compelling enough to convince the user to click the link to read more.
The length of a meta description can vary depending on what it is for. The size should be around 20-25 words for blogs or articles. For pages, it should be about 160 characters.
With Google’s recent update in 2021, longer meta descriptions are preferred over shorter ones.