Napblog Intern Case-Study
Suellen Santos Testimonial
My Role & Responsibilities
During my internship at Napblog, I had the chance to work on diverse projects that helped me grow as a digital marketer. Some of my key tasks included:
- Google Ads & Display Campaigns: I optimized Google Ads, including research, ad copywriting, and performance analysis.
- Learning Account-Based Marketing (ABM): I gained insights into ABM strategies and their applications in marketing.
- 16 Personalities Test: I used this tool to better understand target audiences and their preferences.
- Booking System Audit: I learned about Napblog’s booking system and performed an audit to improve its functionality.
- Understanding UTM Codes: I explored UTM codes to track and measure campaign performance.
- Writing a Blog: I contributed to a blog on social media marketing, applying my content creation skills.
Tools & Methodologies
- UTM Generator Tools: I became proficient in using these to track and analyze campaign effectiveness.
- Customer Journey Methodology: This methodology helped me understand the path customers take and optimize engagement strategies.
- Google Ads: I developed advanced skills in Google Ads management, including campaign optimization and performance tracking.
Skills Development
Through this internship, I developed both technical and soft skills:
- Technical Skills: I honed my skills in Google Ads and content writing, as well as gaining a deeper understanding of data analytics.
- Analytical Skills: My ability to analyze campaign performance and optimize strategies improved significantly.
- Soft Skills: Time management was a major challenge, as I had to balance the internship with my other job. However, I learned to prioritize tasks, use quiet hours effectively, and dedicate weekends for focus.
Practical Insights
The hands-on experience I gained was invaluable:
- Content Creation: The blog I worked on allowed me to apply my writing skills and engage more deeply with the topic of social media marketing.
- Real-World Application: By working on these real-world projects, I gained practical experience that is vital for a future career in marketing.
Support & Mentorship
I received outstanding mentorship from Pugazheanthi Palani and the Napblog team. Their patience and willingness to assist with complex concepts made the learning process much easier. The guidance they provided helped me approach tasks more confidently and creatively.
Global Team Experience
Working with a global team spread across multiple time zones was a unique experience. I learned the importance of flexibility and clear communication, which are crucial when collaborating with colleagues from different parts of the world.
Work Culture
Napblog’s flexible work culture allowed me to maintain a healthy work-life balance. I felt included and valued as an intern, with constant support from the team and useful resources like SOPs and training materials.
Recommendation to Others
I highly recommend Napblog’s internship program to anyone looking to get into the marketing field, especially those interested in the Irish market. The mentorship, real-world projects, and supportive environment make it an excellent learning opportunity.
Final Thoughts & Advice
This internship was a fantastic stepping stone in my marketing career. I feel more prepared to take on challenges in the industry. My advice to future interns is to leverage the resources provided, stay proactive, and engage with the team to make the most of this experience.