If your team consists of digital marketing employees who handle Google Shopping campaigns, each needs their own Google Merchant Center, Ads, Analytics, and Search Console accounts. If you’ve hired someone to run these campaigns, sharing the accounts between different departments and employees can be a headache. In addition, sharing account permissions can also delay communications. Fortunately, there are several methods for sharing accounts without causing a tangle.
Optimize your Google Ads account
If you have hired employees to work in your digital marketing department, one of their jobs should be to optimize your Google Ads account. You can create campaigns and budget your ads with the Google Ads program. You can also set up different ad goals, like brand awareness, lead generation, or app promotion. You can also use Google Keyword Planner to research new long-tail keywords and update your keyword list. It is also possible to see which searches trigger your ads and which ones don’t. You can use advanced keyword match types to limit the search terms that begin your ads.
When creating a Google Ads campaign, the most important thing to keep in mind is to set up a timeframe for optimizing it. For example, if you’re working on a drive that needs to be set up in one month, you might want to schedule optimization for a weekday or monthly. Keeping your account updated and maximizing your conversions are two of the most important goals, so setting up an appropriate schedule for this task is essential.
The next step in optimizing your Google Ads account for digital marketing employees is understanding the process of creating your account. Most people find it intimidating, but it’s not as hard as it sounds. You can use a free tool for auditing your understanding and learning what works and what doesn’t. Optimizing your Google account gives you a better chance of reaching prospective customers and making your ad campaigns more effective.
Discourage the use of personal accounts for accessing Google Analytics
For better control over website data, it is best to discourage employees from using their accounts to access Google Analytics. Please ensure all employees use a work email account, not their one. This way, you can quickly identify who is accessing which data and who is not. Additionally, Google Analytics offers permissions to set up access levels, ensuring that only those qualified to see and edit the data can do so.
Keep it simple and set access levels to “Read & Analyze” or “Edit” for each team member. If your employees use a personal account, you can give them only “Read & Analyze” or “Edit” access. However, you should be careful not to grant them full access to Analytics if they have no business reason to do so. This could result in inaccurate reports.
Set up a Google Ads Manager account
You can assign a Google Ads Manager account to your digital marketing employees. Then, they can manage and update multiple accounts. You can use the same email address to set up as many managers as you need. You must first approve the request to give your employees access to the manager account. Click on the link provided in the email. You can manage up to 20 manager accounts. Once granted access, you can give other users access to your account.
To assign a manager account, you must log in with an email address different from your Google Ads account. If you don’t have a Gmail account, you can create one. Once you’ve done this, go to the manager account page and select Create a Manager Account. Fill out the required information, such as name and business information. Remember, you cannot change your information once you’ve submitted it. Next, name your manager account and request approval from your company.
When setting up a Google Ads Manager account, make sure to grant each employee full access to the campaign and the associated data. This will prevent the need for multiple accounts. It also allows each manager to control access to their account, which can be convenient if they collaborate on different versions. Regardless of who manages your account, granting full access to your digital marketing employees is always a good idea.
Another reason to assign a Google Ads Manager account to digital marketing employees is to share information. This way, the same team can easily monitor the performance of all your campaigns. Your employees can also access and edit other accounts and manage them. Lastly, they can easily manage your budgets and pause campaigns. The best part about Google Ads Manager is that it allows you to piggyback on other drives, making it easy to create a more extensive campaign for the same company.
Create a Google Ads Manager account
If you own a PPC agency or have more than one person handling different Google Ads accounts, you may need to create a Google Ads manager account for each person. Previously known as a master client centre account, this new account will allow team members to manage various Google Ads accounts under one roof. Unlike individual accounts, you can have up to 20 different manager accounts. You can link multiple Google Ads accounts to one Google account by creating a manager account.
Using Google Ads Manager allows you to assign different users different roles within your company. You can set different access levels for each employee to access the campaign. For example, the managers can access the account and manage various aspects of the marketing strategy. The managers will have complete control over the account’s budget and can handle different aspects of the campaign. Furthermore, they can set different permission levels, so the manager can access various parts of the account and have full access to information regarding the campaign.
To create a manager account, you must be logged into Google Ads with a non-Google Ads email address. If you don’t have an email address, you can create one by signing up for an account. Select the option to Create a manager account and fill out the form. After submitting the form, you must confirm the business information and name the new manager account. Afterwards, the managers will need to approve it to use the account.
You can also create a separate manager account for each employee. A manager account is a valuable tool for managing multiple Google Ads accounts. It is ideal for businesses that need to manage several ad campaigns and have several digital marketing employees. Sharing multiple manager accounts within one Google account is possible, and everyone will benefit. This will make management more manageable and increase the effectiveness of the campaign. The best part about Google Ads Manager is that it’s free!
Configure access levels
Depending on the size of your organization, the role of each employee, and the level of understanding your clients have, it may be beneficial to configure access levels for different Google accounts. You should carefully consider who needs access and only allow certain people to edit or add users. This will ensure that data remains private and prevents editing mistakes. In addition, proper access levels will ensure that different employees can access the same information.
To assign the appropriate access levels for your employees, you should set up permissions for everyone who needs to access your Google Analytics account. It would be best if you only granted “Read & Analyze” access to each staff member. Make sure you review the permissions periodically. If necessary, add “Manage Users” access to all other levels. Once you have set up permissions for your employees, you can add more staff as needed.
It would be best if you considered sharing access levels with your team members. You should be able to invite the PPC manager or team members for different functions. For instance, you can assign “Read-Only” access to your PPC specialist, who can upgrade to “Standard” for other departments. For internal users, you can also grant “Admin” access to all of your employees. Once you’ve given everyone a specific entry-level, you can assign roles and make decisions based on their particular responsibilities.
You need to set up user roles to manage Google Analytics access levels for your team members. You can give people access to only the information they need. This way, you can quickly identify who is accessing what data. Further, it will be easy to determine if an employee is viewing information that is confidential to the company. You can even restrict access to users with different levels if you want.