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How do you handle an inbound digital marketing client’s project requiring extensive research? You need to look at data and understand what drives your customer’s actions. For example, Listrak data shows that 90 per cent of first sales occur within the first week of opting-in, and 45 per cent happen on the same day. Having a deep understanding of these motivations can help you provide more compelling inbound marketing information.

Engage

Inbound digital marketing is the process of attracting and engaging a customer. In the attract stage, you introduce your product or service, answer their questions, and build a relationship. In the commit stage, you continue the relationship by providing resources and a great experience. This process is known as the conversion funnel. The final step is a delight, in which you convert a visitor into a promoter.

The strategy of inbound digital marketing includes three key stages. The first step is to understand the customer profile. The more detailed the profile, the higher your ranking will be in search engine results. The second step is to attract the customer, which requires a two-step process. The first step is to understand what your customer wants and build content that speaks to their specific needs. After that, you can frame your product as a solution for their needs.

Delight

Inbound digital marketing is all about delighting your customers. In other words, if your client is satisfied, they will tell their friends and family about it. This strategy is about exceeding their expectations and providing a positive experience that focuses on their needs and interests. The delight process can include discounts, gifts, promotions, and spontaneous outreach. This approach increases customer loyalty and repeats business.

To deliver on this concept, create buyer personas. A buyer persona is a semi-fictional representation of your ideal customers. Create a persona by gathering information about your customers and target market. This information will help you craft content that engages your audience. Creating buyer personas lets you focus your content marketing efforts and reach the right audience. Your content should appeal to your audience and help them make a purchase decision.

Transparency

While transparency in how you work with your clients is necessary for your digital marketing process, it can also create a competitive advantage. It is essential to demonstrate how your business is transparent and how your team works to avoid getting taken advantage of in the digital marketing world. Inexperienced vendors can make mistakes that cost your company money. Experienced vendors are more likely to have sound judgment, relevant insight, and a meaningful perspective. Focus on your past projects and the things you do well, and make your transparency a competitive advantage.

Full transparency is a must. A focus on the customer experience has shown that full transparency creates more robust relationships with customers and helps companies reach their revenue goals. There are many levels of transparency, and its definition depends on the needs and expectations of your client. This study by PeopleMetrics provides some valuable insights into your clients’ needs. Transparency can help you separate yourself from the competition and develop profitable relationships with your clients.

Creating agency reporting is one of the easiest ways to make transparency with your clients. This tool lets you share how you are helping your clients grow. By sharing your progress with your clients, you show them you are honest and open. By using client tracking dashboards, agencies can learn more about the projects they take on. In addition, reporting helps agencies improve their communication with clients. In a recent survey, 30+ agencies reported that agency reporting was beneficial to their business.

If you genuinely care about transparency, you must demand it from your partners. This way, you will avoid working with those who are only interested in giving you lip service and offering black box solutions. This will force them to embrace transparency, or else they will lose business. It’s also important to remember that transparency is not the same for everyone. For example, if you’re working with a mobile agency, don’t be afraid to reveal what they’re doing. Besides, transparency is a must-have for any business, but it can also help you avoid losing the trust of your clients.

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