For example, if your accounting firm is located in the Orlando-Daytona Beach-Melbourne metro region, you can use Google Trends to identify local keyword trends. If you want to target local customers, you can filter searches by location. Florida has the highest demand for local keywords. Other popular metro areas include Miami and Naples. Google Trends is one of the easiest tools for identifying trends, and it is also the most popular.
The data provided by Google Trends can give you a clear picture of how your target audience is behaving online. By comparing five search terms against each other on a scale of 0-100, you can determine which keywords have the most or least popularity. The trending data also includes a map that shows the popularity of search terms by metropolitan area and subregion. You can also compare different search terms in the same metro area, city, and subregion.
You can also use Google Trends data to improve your content. By comparing different keyword searches, you can see which keywords have a high number of monthly searches. This will help you create content that is relevant to these popular phrases. In addition to keyword research, you can use Google Trends data in combination with other tools to see what terms and phrases are being searched most often. These two tools can help you create content that will increase your company’s conversions.
Google Trends is also useful for finding recurring patterns in your target audience. You can analyze trends in different keywords, such as music, sports, and news topics. If you’re aiming to target music fans, you can leverage upcoming events and the Grammy Awards. You can even find questions related to the host of the Grammys to get an idea of how your target audience is searching for specific topics.
While Google Trends shows seasonality for almost every search term, you should take note that there are also seasonal trends. For instance, marketing tends to experience a sharp downturn in December and a quick rebound in January. Therefore, you should pay attention to seasonality in your niche and increase your ad spending during the weeks leading up to the seasonal upturn, and wind it down again when the season passes. Additionally, you can learn about popular celebrity and influencers through Google Trends.
Google Trends is also useful for identifying new product ideas. By comparing trending terms, you can identify what products and services your target audience wants. You can also find out where your competitors’ products are most popular. This is a goldmine for eCommerce businesses. By knowing what your target audience wants, you can determine whether or not your product or service will be successful. You can even tailor your marketing strategy according to these trends.