Niche & Product

Create a welcome mat to increase the number of email subscribers you get. This is the first thing visitors see when they land on your website, and it will take up the whole screen. Scrolling down will reveal the content beneath the welcome mat. Using a welcome mat,...

Whether you're a seasoned e-commerce entrepreneur or a rookie, you've probably asked yourself, How do Instagram advertisements affect influencer marketing? Instagram has been a lucrative platform for e-commerce entrepreneurs. Those products with a high visual appeal...

You can scale your freelance service without compromising your time and work by hiring subcontractors. However, there are some essential differences between scaling and growth. Growth involves hiring additional staff, while scaling consists of reducing your overheads....

Your target audience is the group of people who will buy from you and your brand. If you try to engage other types of consumers, you'll only lose your target audience. Moreover, straying from your audience's preferences can reduce the brand's capacity to meet its...

You can create an eye-catching storyline on social media by using a visual part of your post. The Story should have a hook that draws your audience's attention. It should also be based on a plot or storyline, including a hero, set-up, narrative arc, and conflict...